Ok, on the shelf at my lgs they've got hornady ammo with the vmax bullet 2550 fps. Right next to it they've got hornady "varmint express" that's more expensive. There's a $3 difference in price, but what's the real difference? I didn't see mention of it on the hornady website.
There really is no difference, just personal preference and advertisement. If you're willing to pay three more bucks for a better looking package, go with the Varmint Express. Otherwise, I wouldn't worry about it at all.
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Hornady make two types for the .17 HMR. One is a 17 gr v-max and the other is a 20 gr xtp. That could be the difference. Hope this helps.
I ended up at the same store today and had them pull a box of each. Both have the 17 grain vmax, both stated velocity at 2550. The only difference I could see is the VE rounds had a brighter red to the tip. And the label was prettier /ubbthreads/images/graemlins/smile.gif Apparently the name change is enough to justify (in the owners eyes) the price difference.