22 Creed Marketing

R

Ryanjac23

Member
There’s obviously been a lot of talk lately on the new Hornady cartridges and the marketing put behind them…most recently with the 22ARC. However I don’t see much marketing going into the 22 Creed. With the performance guys are seeing out of the Creed I would think Hornady would latch onto this more and promote the ARC for gas gun guys and the Creed for bolt gun guys? I guess they did have one podcast on it but all the factory ammo going through one distributor doesn’t seem like they are that eger to expand it.

BTW I’m an old member that just reregistered. Really really like the new forum look.
 
I don’t think the .22 Creedmoor needs much marketing. It will receive plenty of recognition biased on performance alone.
 
Bill, the answer is NOTHING. The industry is being flooded with creedmoor variants and the marketing people are having a field day. Yes, the creedmoor variants will shoot higher BC bullets, but how much is the added aerodynamic gain worth if you already have a great 20 or 22 caliber varmint rifle? My 204 will reach farther than I can reasonably shoot minute-of-prairie-rat already. Why do I need another 100-200 yards? Answer: I don't. And if it is that windy, I'm just going to get closer or else go home. It's marketing, plain and simple. Now ... all of that said, folks who don't already have a good long-range rat rifle will buy the creedmoor and I don't blame them.
 
I'm old school. I like light bullets that go really fast. My 22-250AI shoots a 52 grain bullet just shy of 3800FPS with room for more. Got a 204 as well and a 223, LOL. Kinda got my bases covered. Also have a couple of 243's if I need to buck the wind a little better. I know without something new or different, the engineers would loose their jobs. Same with the bullet makers.
 
William Suter said:
I'm old school. I like light bullets that go really fast. My 22-250AI shoots a 52 grain bullet just shy of 3800FPS with room for more. Got a 204 as well and a 223, LOL. Kinda got my bases covered. Also have a couple of 243's if I need to buck the wind a little better. I know without something new or different, the engineers would loose their jobs. Same with the bullet makers.
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Light, fast(fps), and flat has turned into long, fast(twist), and arcing.
 
I can answer most of the questions posed above with some being facts and some being my opinion.
I am pretty sure there was one 22Creedmoor , a guy in Georgia made ,if my memory serves before mine in 2014 and not sure what that person had in mind but when I asked Derrick at Horizon to build one it was for the Worlds that year. I wanted something that would put down coyotes hard at any angle and do it at distance and in the wind if need be And still watch impacts.
So going in I wanted fast twist to shoot heavies and hoped to get 3400+ velocity. Ask Tom Austin about the wind that year in The Worlds….it was crazy.
Anyhow that was the impetus that got it started and that year I shot 16 deer and a bunch of hogs with it so there was that too.
Now on to the marketing aspect. Hornady ,while understanding there was a niche market was hesitant about bringing the cartridge to market for some specific reasons.
There has never been a hot rod fast twist 22 caiiber and there were concerns about bullets holding together and they were just introducing the 88gr which really needs a 7 twist so how do you handle a 7 twist when a PD shooter decides to load 50gr VMax at 4100 fps in a 7 twist barrel and ruins a Suppressor with jacket failure.
I won’t get into the weeds but bottom line Horizon convinced Hornady to pursue it and here we are.
I know a lot of 22Creedmoors have been sold the last 90 days though!
 
cropdamage said:
David, Still on the original barrel ? If so, any idea on how many rounds down the tube ?

Thanks
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LOL no original barrel had about 1100 rounds and velocity fell off and flyers got worse.
I am on 3rd barrel technically as I have two barrels with 600 and a few on one and 340 on the other as its a switch barrel and I move from short to long barrel depending on use.
But I don’t play with 22 Creedmoor it’s just for deer/ coyotes etc although an occasional steel target is hard to resist as they are fun to shoot.
The stock on the rifle is on its 3rd paint job too!
IMG_0020.jpeg
 
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I heard today that most all the 7000+ boxes of Hornady 22 Creedmoor ammo that TXammo received before Thanksgiving is gone.
I guess somebody likes it.
 
I admit I called to get them to grab me a case of the ELD-X ammo before they were all gone .
Just for research purposes of course so that doesn’t make me a hoarder although the 1000 pieces of Peterson brass and 1000 of the Hornady 80gr ELD-X bullets could bump me into that category 😎
 
Terry Lightle said:
22 Creed markets itself
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Agreed. Basically you're putting a 22-250 Ackley into the hands of the masses, yes with a fast twist though. I can understand their concern loading the light bullets at Swift speeds in a 7 or 8 twist, but I bet they don't make any factory loads below that new 62 grain bullet they came out with.

I have no problems with new rounds coming out, whether I need it or not isn't at issue. If I don't want it I don't buy it, that simple. I'm glad cartridge developers didn't quit after the 45-70 came out because "that's all anyone needs" lol.

This round should make a great round in an ar-10, unlike the 22-250 which is too tapered to feed well sometimes. My hunting buddy has a custom rifle being delivered soon in this round. Should be a hammer.
 
I guess the old saying, "Different strokes for different folks" holds true. And, no one will force you to buy it either. I'll just keep on enjoying my "old" hot rods. LOL
 


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