The velocity numbers listed are not close to max load. In fact some were taken while fire-forming. The 24V is not trying to beat out anyone (ie: 6ARC, etc), but is trying to increase supported options for varmint/predator hunters. The 6ARC is a great cartridge, but is limited by case capacity. The other options are all good options, at this point, the 24V is easier to get into. Btw, this cartridge was released years ago as the 24GPC. We asked MDWS to adopt our name because we were so impressed with its performance in the field. If you really want a chance to try one out, for Varminter Magazine's 25th Anniversary, we are giving one away. Hit the site for more information: 25th Anniversary Giveaway Page