Midsouth does indeed have Smartreloader products for cheap. They have their O frame press for around $31
O Frame press , electronic scales for around $20
Scale powder trickler and funnel for around $10 (combined) or a full kit with scale, trickler for $38
Scale Kit
Then you just need dies, so for some Lee dies say around $30 per set or so, after that you will need powder, primers and projectiles (assuming you already have brass).
The price of all of these just depends on how you budget.
A decent very conservative estimate on getting set up (just for reloading equipment and components) would be $150-175 at the cheapest. You can also buy the Lee reloading kits for very cheap and they have just about everything (other than components) that you need in them for $110
Lee press kit and they do a very fine job.
I can't tell you if that press is any good or not, although I am probably going to be getting one in the next few months for swaging etc. Their nano tumbler is quite decent, I do have one of those and it does shine up some brass. Their electronic scale is fine, I have one of those too, it stays pretty much on the ball with my RCBS beam balance.
Oh and on those reloads...I wouldn't shoot them. As previously stated the OAL for the 223 Remington is 2.260 and that first pic is a bit over length...which in a bolt may not be a big deal but your AR won't necessarily like them, you also dont know if he was full length resizing the cases or not (I don't for my bolt guns)so just shoot them in the bolt gun he gave you or toss them out...although harvesting the bullets won't kill your budget for getting set up reloading.