IMO every brand has their pros and their cons. I'm partially to Ruger because i like the sexier, classic line of a walnut stock and blued barrel, BUT their stock trigger isnt the best and the newer rifles dont have the best stock work in my experience. Money is also a factor. If you're on a budget, go with a Savage Axis or Ruger American. If you buy a Savage Axis, you can get a good stock from Boyds and still be less than a new Ruger M77 or Tikka. I have zero experience with Tikkas and some higher end brands like Coopers, Kimbers, Noslers, etc, but they all have a good reputation. Like anything, you get what you pay for as a general rule so it all depends on your budget and your personal prefences.