Chris,
The best advice I can give you is get out their and try different things. Every stand is different every situation is different.
The biggest mistake most new guys make is worrying about the little details. I was one of them.
You will develop your own style of calling.
Best advice I can give you is face the caller in the direction you expect the animal to approach from. Get 15-20 yards away and use the wind to your advantage and be observant. When a predator comes in he is looking for the source of the sound. Movement is the main thing he is looking for second only to smell.
Predator calling is not as difficult or complicated as some would make you believe.
Fact is I hunted in 14 different states and 2 other countries and found predators without question are the least difficult animals to call. If you are in country where the animals are falling over each other you will call more in.
I hunted in Texas and found the country I was hunting both the Coyotes and Cats were as easy to call in as skunks are to trap. I hunted in Ohio where the Coyotes would hang up over 100 yards out 80% of the time.
Remember you have to get out their and figure this stuff out yourself.