This response will create some controversy, and that's OK. I have two Tasco Target-Varmint scopes, they may go by World Class, I can't remember. 6-24x40 and 4-10x40 both AO, both under $100. The reports say they are underrated, and I agree. I don't have a great deal of field experience with them, so can't attest to their light-gahtering, but they are fully coated.
Also,I have dealt with Optics Planet, and have been very impressed with their service and variety of scopes - take a look at their site.
Good Luck.