I saw a cap at Cabela's yesterday that said "Cabela's field staff." For $12.99 I could be a field staff member for the worlds largest Outfitter! LOL
It all really boils down to money, image and publicity I think. There are no real set requirements to be a pro staffer.
I believe that most of the successful companies will pick their pro staff very carefully. First of all they want good solders, they want someone that will not embarrass them. The best advertisement is by word of mouth so they need to find people that are being seen by the public and that are sociable.
Image is a big deal and pro staffers are walking advertisements and usually very cheep ones. For a lot of call manufactures their pro staff just gets a free call, shirt, cap, what ever. A good pro staff is the best investment a company can make. Advertisement in magazines is expensive. A full page add in a magazine can run into the thousands of dollars. The pro staff will personally push products for notoriety and free gear.
Like any other number of products a lot of the predator hunting items like calls, camouflage, shooting sticks decoys excreta are in reality not any better than there closest competition. It is the guys that have the best line of Bull
S@#$ that makes the most sales.
I heard it put in prospective the other day. A multi millionaire made all his money on one product and then sold out his brand name to another competitor and made a fortune. He told my friend, "Do you really think my product is better than anyone else?" Hell no it wasn't he went on to say. I just had a better line of BS than the other guys. Hell if BS were concrete I would have a friggen airport. LOL
A pro staff is a two way street also. I know that I will have nothing to do with several hunting products because of who the company or individuals associate themselves with. One rotten apple can do more damage than they are worth so if you pick a bad one you could be damaging yourself in the long run.
Good hunting.
Q,