---Also, and I consider this to be very exciting, Winchester is going to produce a shorter than a standard short action, action for this line of cases.---
Bingo! This alone is MORE than enough to justify these new cases. Bushing a bolt face and installing a new extractor is a piece of cake for a competent 'smith. Meaning, these actions can be used for just about any short cartridge. Besides, once the actions are in production, it's a no-brainer for the mfg's to use them with smaller bolt faces in older cartridgeds that have always cried out for shorter actions.
Personally, I think these new designs will be popular and have staying power - PROVIDED they "deliver" on the performance and effiency being talked about and have no hidden "gotcha's" (like a stupid barrel twist, or poor feeding/function - that's the one I'm worried about). I'm definitely going to get rifles chambered for both. If I were a "new" buyer looking for a rifle with the performance level offered by these cartridges, I'd choose one of them over older less efficient designs in a heartbeat. The "short fat" powder column for increased accuracy and effiency concept is well proven and I for one and damn glad to see a manufacturer finally doing something along these lines.
Of course, I may be all wet and they may never catch on and just fade away.
As for the manufacturers coming up with this kind of stuff "just to sell more rifles", well, YEAH! That's what they DO. They should do a lot MORE of this kind of stuff, "just to sell more rifles", if you ask me. Selling more rifles is a GOOD thing! Personally, I'm addicted to rifles and I just love having more cool stuff to choose from and play with. Especially when I think it's a step in the right direction - which I think this is.
By the way - hard core experimenters have been playing with wildcats almost identical to these new cartridges for YEARS. They are hardly a "new" development. But the availability of component brass, and new shorter actions (which will presumably feed well), is something worth getting excited about if you have any interest in this sort of stuff.
- DAA