I see a lot of people shooting way oversized calibers at game, either because they can only afford to own one or two guns, or they can't make a killing shot without massive knockdown power. Up until 2 years ago, every deer I ever took with a rifle was killed with one shot from a Rem 788 in .223 rem. I built a 788 in .308 a couple of years ago and used it for deer that year. I find little value in shooting deer with 30-06 and magnum calibers just to give me a larger kill zone on the animal. Accurate and ethical shots put more meat in the larder than poorly placed magnum gut shots. there seems to be a disturbing trend with today's shooters toward the "Long Range Rifle" and without the time and resources to become proficient in long range shooting with magnum rifles, I expect to see a lot more injured game rotting in the forests. The niche that the .300 AAC fills is the AR platform as a sporting weapon, both suppressed and unsuppressed. I'm looking forward to using this diminutive, yet powerful caliber for this year's deer hunt. If a 55gr bullet in the spine can do it, surely a 110gr bullet can, too. Happy hunting to you all.