I have had a half dozen Cabela's scopes and most have been quite good. The thing is, you have to look at is from Cabela's point of view. If 70% of their scopes are good, 50% of buyers will bother to return the bad ones and that means a net quality of 85%, if my math isn't faulty. The quality control requirements are structured at that number.
If you buy a Cabela's brand scope, don't hesitate to send it back if you are not satisfied. It is built into the numbers and they will not gripe.
The scopes themselves will follow the bracket type quality/price structure of most brands of scopes. The lowest price (pine ridge in this case) should be avoided. Many Pine Ridge scopes are easy to identify as you can still read "Coca-Cola" at the edge of the objective. The Probably not as bad as Barska, but nearly. The Alaskan Guide series is pretty good.
If I were going to save money on a rifle scope I would go with a Burris Fullfield II or a Redfield. Both are good glass for a good price consistently.
All comments should be taken with a grain of salt as my situation isn't the same as yours. If I had a wife and kids, the review may be completely different.