I've always bought Mitutoyo for my own use. I have a 6" pair of dial calipers, a pair of 12" digital calipers and recently a pair of very old 4" dial calipers off of ebay for $25.
I love the ability to tare the digitals to take +/- measurements, "hold" so you can take a blind measurement and not worry about moving the jaw, and also because I can switch to metric. All three features are handy for my line of work. I've replaced the battery 4 times since buying them new in 1992 and they get used a lot.
But...
I feel dial is superior for the "feel" and durability. I got the 4" to keep on my desk at work for anyone to use. I didn't want to invest a lot but I know a 30 year old pair of Mitutoyo dials would STILL outlast a set of chinese junk.