I think Gander Mountain, and others like them, cater mostly to what I call the wannabe hunters. These are the guys that only hunt, or shoot a few times a year. They probably won't shoot a box of ammo, in a years time. They don't know what is a good price on guns or ammo, because they don't shop around. I have bought a few articles of clothing at Gander Mountain, when they were on sale, and even then, they were no bargain. The biggest reason, I go in stores like Gander Mountain or Bass Pro Shops, is to examine and handle something I am interested in. Then, I order it myself, and save the money, to put towards something else.