I've only seen the show a few times and I enjoy it as much as most hunting shows, but I'm a little confused by Gunwerks as a whole.
For $7k, you can have a ground-up custom rifle built that's ready for competition, not just a custom hunting rifle that's basically a "production model". Their long range shooting course is also incredibly high priced. Shooting schools are always high, but $1000+ per day is pretty dang high. Their course descriptions include learning how to compensate for buzz words like "spin drift" and "coriolis effect", which sound really great, but for what it's worth, are largely unimportant for hunters (or even BR shooters if we're honest), and are MUCH less contributory to shifting POI than other factors.
From my ever-constant support of consumerism and a capitalist nation, "GOOD ON 'EM", they found a way to inflate their prices and still sell (advertising through the show), but for what it's worth to me, there are better rifles out there for cheaper, and I'm quite certain (having NOT attended a Gunwerks school, so I can't say for sure) that there are other schools that are a better value.