Stu is correct. I sent them an e-mail last week and got one in return stating that they were pulling all support for the AHA. This was done through an e-mail, phone call, and letter writing campaign.
Well Done,
Bob
This is what I sent them:
Since you have chosen to donate money to an anti-hunting organization, the American Humane Association, you may be assured that I will never purchase any of the following products. I will also post this information on the hunting message board that I own. I don't know what is worse, your doing it in the first place, or Mr. Powderly's "I don't care" attitude.
Bob Connell
San Antonio, TX
1. Advance Antifreeze
2. All Weather Antifreeze
3. Final Charge Global Extended Life
4. Fleet Charge Antifreeze
5. Fleet Charge Pre-Mixed
6. Full Force Antifreeze
7. Peak Antifreeze
8. Peak Ready Use
9. Peak Extended Life
10. Peak RV & Marine Antifreeze
11. Peak Windshield Wash
12. Peak Ultra Melt
13. Sierra Antifreeze
This is the reply:
It has recently come to our attention that the hunting community is upset
about one of our company’s products, Sierra antifreeze, which has a
sponsorship with the American Humane Association (AHA). Our intention with
getting involved with the AHA several years ago, was to bring awareness to
families of pets and children about a safer antifreeze, Sierra, due to it’s
less toxic nature vs. conventional ethylene glycol based antifreeze. Every
year approximately 100,000 pets/animals die from ingesting conventional
antifreeze off of garage floors and driveways. The objective was awareness
of a safer solution to this, not to alienate the hunting and outdoorsman
community. Unknown to us, the AHA has apparently taken some active stances
against certain rights of hunters. Upon hearing this, we have made a
decision to sever our sponsorship with the AHA. Thank you for bringing
this to our attention and we hope you’ll continue to support Old World
Industries products like Sierra antifreeze and other PEAK performance
products.
Sincerely,
Sierra Antifreeze