For the past 30 years, I have been running 3 different gun stores. I can say Ruger just priced themselves out of the market.
I understand the price increase since Covid on everything, but when prices go up almost double, with no changes to justify the large increase, people move on to different brands.
Not to mention, the newer generation of shooters is more concerned with price than quaility. Thats not a bad thing, just a fact of marketing.