Your local gunsmith should have steel shims for that problem, or Brownells. That problem is fairly common, and from I've seen, Winchesters seemed to be the worst offender there. Their receivers apparently aren't very consistent.
You mention running the dials through their range. If you do that with a boresighter, you can actually verify the travel of the crosshairs. Sometimes, when the spring systems fail in a scope, you will observe that when you go "right" or "up", and are relying on the springs to make the erector tube move, nothing happens. (or at the range, guys adjust the scope, then tap it a few times...) Time for an overhaul. I had 30+ yr. old Leupold do that this spring. Sent it back, and now its fine.
Thats why its never good to operate a scope at the extremes of its range. You either crush the springs, or have very little tension on them. Nightforce is the exception in my experience, as they use a much better spring system. (coil springs, w/17# tension, teflon caps, vs flat leaf springs, 4-6# tension, lots of friction...)