For most of the years that I've handloaded I've used Sierra's.
Great bullet of choice.
Just since the advent of the Hornady Vmax's have I changed, and as a polymer tipped bullet, I feel they're excellent regarding performance vs. price.
I have, and use, a large supply of all three polymer tipped bullets (Hornady, Nosler & Sierra), but I've had more consistent accuracy & performance with the VMax's. Noslers are probably very close, but their price offsets my choice.
Bob