Pucker using the system I detailed if the optic is not at it's highest power then the 3" circle (at 100 yds.), will no longer measure (subtend) 3". It will be larger, so if you zero (as noted above) the 100 yd. zero will be lower than the center of the circle.
I assume when they tell you to raise the turret lock they must be talking about the target turret system and all they're telling you to do is turn the graduated ring to "0" (once the rig is actually zeroed), so you can use the turrets for long-range shooting if you wish (instead of the lower circles, or in addition to the lower circles if you wanna' shoot way out there--some do).
To understand what happens to subtension when you change the power of the scope, put the top of the circle on some reference point of the target at the optic's highest power, and note where the lower part of the circle is on the target. Now crank the power of the scope to 1/2 the highest power (4.5 for a 3-9, or 7 for the 4.5-14), and do the same thing, and you will see that the circle now occupies 2X the 100-yd measurement. The only part of the reticle that doesn't change is the optical center (where the center crosshairs are in most other scopes).
Some of these concepts you kinda' have to think about some--they don't really come intuitively...at least they didn't for me.
You could actually use the center circle itself to measure how much adjustment you need to get the scope zeroed dead center on the circle, since it's 3" @ 100 yds. diameter (at highest power), right? Suppose your 1st 2 shots are right at the right edge of the circle. To get zeroed you have to move the turret left 1.5". Remember there is a scale on the graduated ring of the turret that's 1/4" @ 100yds. Then just go left 6 clicks or "1.5" more than the turret's currently set at. See how it works?