sweatybetty, the box and the presentation to win over first impressions may cost a lot of money...all passed on to the customer. Marketing is one department, engineering another, production another. It is amazing how the box or the presentation wins over so many customers.
They win me over by quality control on ogive length consistancy and how my rifles shoot them.
Chances are that if the lids don't stay shut, it is a supplier issue that has nothing to do with the quality control of the bullets. The cost of those plascic boxes is the main reason that some companies still use cardboard boxes(nosler), but nosler still has the bullets wrapped up in plastic...nice presentation.
They win me over by quality control on ogive length consistancy and how my rifles shoot them.
Chances are that if the lids don't stay shut, it is a supplier issue that has nothing to do with the quality control of the bullets. The cost of those plascic boxes is the main reason that some companies still use cardboard boxes(nosler), but nosler still has the bullets wrapped up in plastic...nice presentation.