Originally Posted By: Chupathingy What do you think?
What should I add or subtract on the next batch?
Chupa
Your business card is great just the way it is, don't change a thing except maybe the lettering if it's as hard to read in person as it is on my monitor. If so go with black outline around the white letters.
Your business card is a mini-billboard announcing you and the services you offer. Yours is great in that you DON'T get bogged down in details. If a potential customer is interested in what you have to offer they'll call or email for details.
I love the live coyote on the card! It shows what people are afraid of, want to get rid of or just don't want around. Keep the yodeling yote!
You might even think about printing them on magnetized material so people can use them to hang stuff on their refrigerators until they need you.
Don't be shy when passing them out. Somebody may not need your services now but you want them to be able to contact you when they do.
Also, you want them to be able to pull your card out of their wallet when talking to some friend and the subject of predator control comes up.
Here are a few things the books on advertising don't tell you because Madison Avenue admen don't get paid for writing business cards.
Business cards are the best-kept advertising secret in business. Business cards are the most effective form of advertising when passed on by one of your customers (word of mouth), cheapest (cost per insertion) and longest lasting (check your wallet) form of advertising for a business.
Not everyone realizes how inexpensive and effective this form of advertising is. I did business card exchanges with several other entrepreneurs on my side of town. I tried to do business card exchanges with two other entrepreneurs whose customer bases dovetailed into mine. You'd think they'd be glad to send customers on to a non-competitor and receive customers in return, but getting them to pony up a few bucks to print cards for their own business is like pulling teeth.
One is always so "low on cards" he "can't let go of any right now." This guy, who never has enough of his own business cards to give out, even to his own customers, had a business card holder full of a big independent insurance agency's business cards right by his register and didn't see the irony.
The other entrepreneur, I'm sure, bought 500 business cards back in 1972 and plans to make them last forever. In her ideal world she'd give out the last card on the day she died.
Sure most business cards get lost or thrown away, but some survive to remind customers of your goods and services or, better yet, get passed on to a customer's friend. Remember word of mouth is the most effective advertising you can get!
That dandelion on your lawn produces lots of seeds. Most of those seeds don't make it, but have you ever had a shortage of dandelions in your lawn? Spread your business cards around like manure (the cost is about the same) and watch your business grow like a weed.
The question you have to ask yourself is: "How many business cards would I have to buy - and throw away - to equal the profit on just one sale?
Desert (retired businessman) Dave