Originally Posted By: Smokeless
I hear you Charlie. The fad thing I put in there just because it is being pushed now [the 17 HH], but I believe it will fade. Potentially a great round. Just not for the main stream.
I guess that is why we will play with wildcats and choose to reload.
The 221 FB case is a darling.
Well,,,, couldn't find it anywhere in the internet lingo dictionary (roll eyes) but this is what Wiki says.
"A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way.[1] A fad is said to "catch on" when the number of people adopting it begins to increase rapidly. The behavior will normally fade quickly once the perception of novelty is gone.[1]
The specific nature of the behavior associated with a fad can be of any type including language usage, apparel, financial investment, and even food. Apart from general novelty, fads may be driven by mass media programming, emotional excitement, peer pressure, or even a desire to be outside social norms (counterculture). "
So I'd say you're right. It is a fad.
I do think the 17HH would have done better than the 17FB simply because of Hornady's better marketing strategies, but the lack of rifles at the peak of Varmint Shooting Season has been so anticlimactic, the interest seems to be dying off before it even got started.
Hornady might save it though. I mean, look what they did to the rimfire world with the Hummer. Time will tell eah?