I took mine out for the first time last night. Called in a red fox in less than a minute with the cottontail rabbit cry. (that I missed)
I have absolutely nothing to compare the call with as it is my first, but it sure isn't very loud, or at least not near as loud as I would have expected. I realize that predators have very good hearing and can hear it further than we can.
The supplied sling is noisy as all get-out with the metal attachments it comes with. I will be fixing that sooner than later.
It was around 25 ambient/18 windchill last night and everything worked great, but I also wasn't out there for very long. The sounds are very crip and clean.
It's hard for me to do a good review since it's my first call. I'm pleased though, especially for $108.