Hey guys,
My name is Alessandro, and I'm from OpticsPlanet. It hurts to hear about the issues associated with not showing availability on your website - but I completely understand the frustration. In fact, everyone here does.
After a lot of work over the past year, we've put together a feature that allows you to check the availability of any item before adding it to the cart, and we're actively testing it right now with a small portion of visitors. Below the "Add to Cart" button will be link called "Check Availability" and when you click it, we'll give you an idea of when you can expect a product to be shipped.
We haven't released it in full yet because we're still tweaking the logic to be better (and to make the whole thing more responsive and faster) but we're hoping to roll it out in full by the end of June.
If you'd like to try it out, you can "opt-in" to the test. If you do opt-in, I'd really appreciate any feedback you might have on the feature. Availability has been a long time coming, and we really want to make it as good as possible for our customers.
Opt-in by copying this URL into your address bar:
http://www.opticsplanet.net/#stockAvailability=1
Once you do that, you should be added to the test group, and any products you look at should have a Check Availability button. If it doesn't work in your typical browser, it's a cookie issue - until we fix it, try a different browser.
Again - I am truly sorry for the frustration. But we hear the criticism, and we are working really hard to improve the situation!