Buy online....pay shipping
Buy in store .....pay tax
I can get a FFII here in town for less than 15 dollars difference than online, most the time.....same price. If I am shopping, that means I have a rifle in hand and want to shoot it ASAP, I wont wait for the UPS man, the dollar savings doesnt offset the want to have it now. Some of the other scopes I have are not stock items for most or all the shops here. But when I order scopes its from my local dealer who charges me 10 bucks over cost and shipping, shipping is split on the rest of his order from the same place......most the time I pay nothing. This comes in handy when ordering high end scopes, saves a ton of cash even after taxes.
On topic
They will have the same glass, I think the only difference is the knobs and color, I must say the knobs are terrible 40 clicks up and 40 clicks down does not return to the same zero, at least it didnt on the one I played with. Now the knobs on the XTR model are a different story, very positive with nice clicks worth the money.