I agree that Leupold scopes are a great value...I own many of them, and have never had any issue with any of them. With that said, I also own a few Zeiss, and consider them to be very good glass as well, (Edited to address 2muchgun's comments. I have never had any issue with a Zeiss' "internals", or experienced any "wandering zeroes" with them either.)although I have had to send one back for repair ("unidentified black foreign matter" on inside of ocular lens). Recently I was in the market for a scope for my Remington R-25 in .243, and had budgeted around $400 for it. After looking at everything that Cabela's had in this price range, I went with the Zeiss 3X9X40 for $399. IMO, it was superior to MY EYE to everything I looked through in that price range, and even though I believe that in optics, like most everything else, you "get what you pay for", it looked better to me than some scopes I looked through that were substantially more money. I think the key when purchasing any optics are to see what "fits your eye" the best, in the price range you are looking in. Everyone's eyes are different, and what is superior to my eye, may not be to yours. After that, consider a Company's reputation and warranty. Both Leupold and Zeiss have excellent reputations and lifetime warranties.